Selling Eyewear is the most lucrative part of the business for most opticians and yet it is the area we invest in least. For example, people who know about style will invest in more than one pair of glasses! This presentation will focus on:
How to boost your average dispense value
• Create a “wow” client experience
• Differentiating your practice with Eyewear Styling
The importance of Eyewear styling – A brief outline of what it is and how it can work for you.
Increasing your average dispense value through understanding colour and style
How to differentiate your practice and create a “wow” experience with Eyewear styling.
Eyewear Styling Academy and Mincher Lockett & Co Opticians
Eyewear styling expert, Eva Davé is an award winning Optical Practice Owner, Optometrist, Image & Colour Consultant and the founder of Eyewear Styling Academy, where she has created the U.K.’s first e-learning certified Eyewear Stylist Course.
Eva’s passion for empowering her clients to discover and embrace their perfect style and eyewear has seen her practice grow by 150% in the last 3 years. Her practice has been named as one of the top 5 fashion practices in the UK for 2 years running, plus received achievements for outstanding customer service.
Eva is often called upon for style advice by the media and regularly gives talks focused on eyewear and style.