Prue by Ronit Fürst at Optrafair Exhange

Prue Leith will be launching her first range of frames at Optrafair. MAC and PURE Eyewear presents the amazing new eyewear collection from Prue Leith and Ronit Fürst Eyewear.

Colour is the passion with Ronit Fürst

Initially, the collection will consist of 12 designs in six colourways and patterns per style. Bright tones like blue, green, red and purple have been colour-blocked alongside hand printed patterns such as tortoiseshell on sleek and cohesive acetate frames designed to suit all face shapes.

Leith said: ‘What inspired me to develop this range with the brilliant Ronit Furst was winning Spectacle Wearer of the Year and the many people, women and men, who have complimented me on my love of colour.

Mark Carpenter of MAC and PURE Eyewear, wholesaler and joint licensee of the collection, added: ‘MAC and PURE Eyewear are delighted to announce their co-agreement with Ronit Furst to promote our new collection, Prue by Ronit Furst. After working with Prue over the last few years we were very excited to form this collaboration as Prue genuinely loves Ronit Furst eyewear, as do we.

Prue by Ronit Fürst available from MAC and PURE Eyewear Stand A71 at Optrafair Exchange.

Register for this year’s Optrafair Exchange, being held at the NEC in Birmingham from March 30 to April 1.

Optrafair is brought to you by the Federation of Manufacturing Opticians and MA Exhibitions, combining some of the most respected organisations serving the optical market.


The FMOs mission is to provide a national platform for optical manufacturers, suppliers, distributors and business service providers to communicate, educate and innovate. FMO plays a key role in educating the public about the importance of looking after their sight and having regular eye examinations.

MA Exhibitions

Optrafair is organised by MA Exhibitions (MAX), an award-winning exhibition business. MAX organises more than 200 events annually, from small, highly focussed seminars to large-scale events. Within MAX’s portfolio there are 14 large-scale events, spread across sectors including electronics, manufacturing, engineering, communications, education, healthcare and print.