Differentiate your business with Hoya to help make more happen, together


As an eye care professional, you already know just how hard it can be to stand out on the high street. You know the kind of struggles and hardships independent practices face when you're up against market forces beyond your control. You shouldn’t have to do it on your own and you don't have to. Choose to partner with a business that is designed to empower you through it all. We support you to grow, giving you the freedom to watch your business succeed.

Hoya are known globally for the production and manufacture of a huge variety of sophisticated lenses but what you may not be aware of is that we are also committed to supporting you to differentiate your business - with innovative business solutions, lens products and services that will delight your patients, offering you competitive advantage.

You + Hoya
Enjoy a partnership that puts you and your business first. YOU + HOYA offers a wide selection of services all designed for your business growth.

We believe that you should decide what is best for your practice. We are there for you if you need us – we don’t dictate to you what to do.

As your partner, our mission is to help your brand grow and flourish. We are interested in long-term rewarding relationships.

We support you to differentiate your business - with technology, innovation and the best business practice support.

Features of the You + Hoya partnership:
  • Products
    • Access to award winning, cutting edge technologies for ultimate patient satisfaction
  • Support
    • A personal Business Development Manager on hand to help you grow your sales and support your practice training needs
  • Service
    • Precision lens manufacturing and glazing services, Word-class delivery times, UK - 48 hour FastTrack service and Award winning global supply chain
  • ·Rewards
    • Access to exclusive offers, campaigns, promotions and rewards to improve your practice sales and team motivation
  • Systems and tools
    • HoyaiLog - an extremely user-friendly online ordering system that adapts to you, instead of the other way around
    • Tracer for speed and efficiency - an excellent tracer to accurately and precisely measure the dimensions of a frame
    • VisuReal for ultimate accuracy - a precise video centration system for your practice.
    • Simulator - provides a highly accurate, 3D representation of the optical effects of various lens designs and treatments
    • HVC Look/Viewer - allows patients to see right away how their new lenses will fit.
    • iDentifier - defines the most personalised lens design to provide the best visual performance at all distances.
  • Business support for growth
    • Sales and marketing training to help you grow your sales and drive patients to your practice
    • Education programmes to enhance professional and technical skills
    • Marketing and point of sale materials to support value added sales
Let’s make more happen together.

 About Hoya

Founded in 1941 in Tokyo, Japan, Hoya is a global med-tech company and the leading supplier of innovative high-tech and medical products. Hoya is active in the fields of healthcare and information technology providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses as well as key components for semiconductor devices, LCD panels and HDDs. With over 150 offices and subsidiaries worldwide, Hoya currently employs a multi-national workforce of over 34,000 people.

Our lens offer is comprehensive with a wide range of product options that can be combined in many variations:
  • Progressive lenses – a range of six progressive products to cater for a wide range of patient needs – including our Optician Awards shortlisted NEW premium progressive lens Hoya MySelf
  • Single Vision lenses – from premium personalised single vision lenses to stock lenses delivered next day
  • Lifestyle lenses – lenses specifically designed for – driving, sports, digital devices and office/work environments
  • Bifocal lenses – with a variety of bifocal segment types
  • A range of materials – standard plastic to thinner lighter lenses and glass
  • Market-leading coatings – Providing high levels of scratch resistance and visual performance, including coatings that provide UV and Blue Light Control
  • Photochromic, Polarised and Tint options – to enable patients to have clear and comfortable vision, whatever the weather.

What to expect?

Hoya MySelf

Hoya MySelf uses the latest lens technology to provide superior vision for all distances. Hoya MySelf is the most premium personalised progressive lens from Hoya, combining pioneering technologies with patient based innovation. A 100% individualised solution to ensure excellent performance for all activities. Helping your patients be the very best version of themselves.
Hoya MySelf progressive lenses will enable wearers to use digital devices, switch their vision from near to far and back again so smoothly that they will probably forget they are wearing them.

73% of presbyopes have a different prescription for their right and left eyes. Hoya MySelf takes into account this difference and balances the additional power difference between the two by utilising the unique Binocular Harmonisation Technology.
With the addition of the innovative 3D Binocular Vision, Hoya MySelf is able to control the unwanted prismatic effect within the periphery of the lens. This allows progressive lens wearers to benefit from significantly reduced distortion and swaying effect along all dimensions.
  • Exceptional clarity of vision
  • Enhanced focus switch with significantly reduced eye and head movements
  • Stable vision with less distortion and swaying effect for easy adaptation between different visual tasks, including the use of digital devices
visuReal Master Mirror

Discover the innovative video centration system that blends seamlessly into your interior design and determines all necessary centration data precisely and automatically. Fast and efficient – with a smart measurement set-up.

Lens centration is a crucial part of buying new glasses. It optimises the patient’s vision; it needs to be completed precisely and reliably. However, centration can be an irritating process for your patients. They may have to keep putting on their chosen frames, endure different measuring techniques and in some cases undergo a further manual check. Is this all still necessary in today’s digital age? With visuReal Master, it’s not.

Sensity 2

Supporting you to build the best relationships with your patients, enabling you to differentiate your practice! With a vision of succeeding together through genuine, professional care.

A continuous focus on updating our products and technologies, enabling you to give the best patient experience.
  • Precision Technology: microscopically accurate spin-coating process for superior adhesion
  • Stabilight Technology: for consistent performance regardless of climate and light conditions
  • Excellent glare reduction
  • 100% UV protection

Benefits for your patients:

  • Improved fade-back speed, close to twice as fast as the current Sensity
  • Available in 3 intense, natural colour options

To find out more visit Hoya on Stand E36 at Optrafair 20/20 on 19-21 September. In the meantime, visit their website here.