Destination Birmingham

Make your stay in Birmingham easy, convenient and memorable. Birmingham will provide you with designer shops, bars, hotels, restaurants, attractions and much more. Come and explore on your own, with friends, colleagues or use it as a networking opportunity to bring current clients to and/or continue those key conversations made with new business contacts at Optrafair.
Resorts World - One Destination. Endless Possibilities - Explore the endless possibilities of Resorts World Birmingham. From 50 outlet stores and 18 stylish bars and restaurants to an 11 screen cinema and exhilarating International Casino. Visit website

Bars & Restaurants - Offering a variety of bars and restaurants to suit all your needs. Whether you’d like a quick bite at The World Bar, a glass of champagne at High Line for that special occasion or the ultimate dining experience in the Sky Bar.

Cinema - Watch the biggest films at the state of the art 11-screen cinema, with 3d technology and a brand new IMAX screen

International Casino & Bar - The perfect spot to watch big sports events from around the world live. Don’t miss a second of the action!

Boutique Hotel - The Genting Hotel is close to the NEC at the heart of resorts world Birmingham, the luxury four-star hotel features five-star suites.

Spa - Santai Spa offers ultimate relaxation and luxury. Everything has been designed to spoil you from head to toe, from our luxurious treatment rooms, to our 15 metre pool, outdoor hot tub, sauna, salt cave and experience shower.
City Centre - Take a stroll through Birmingham’s city centre squares and streets to find fabulous shops and restaurants, fantastic street entertainment and stunning architecture.

New Street - Birmingham’s most famous street takes you from the Bullring at one end to the Town Hall and Council House at the other. You will find plenty of shops along the way and enjoy the latest cinematic blockbuster at the Odeon.                             

Corporation Street - Recognised as a shopping destination in its own right, it’s an easy walk from New Street Station, Snow Hill Station or the Bullring. Just off Corporation Street is Martineau Place, a great spot for lunch or dinner.

High Street - Here you’ll find the best street entertainers providing a lively backdrop to the vibrant, bustling High Street. Also providing a gateway to Pavilions, one of the major shopping centres and home to big brands as well a large food court on the top floor.

Centre Square - Visit the historic Victoria Square. Dominating the square is the Council House building, with elaborate architectural detailing, mosaics and statuary. The fountain in the square, known locally as the “Floozie in the Jacuzzi”, is one of the largest fountains in Europe. Finally, nearby, you will find The Iron Man statue by Anthony Gormley, which represents the heavy manufacturing heritage of Birmingham and the region.