30 March – 1 April 2019 | NEC | Birmingham

Optrafair Exchange – the UK’s leading exhibition, but not as you know it!

The FMO is delighted to announce Optrafair, the UK’s flagship optical exhibition, is officially open for registrations!

Optics is changing. Innovation and adaptability are now more important than ever for optical professionals to future-proof their practice. The modern optician needs to diversify and invest, push the boundaries and explore new opportunities. As primary care providers, Opticians are perfectly placed to seize the opportunity that is everywhere.

There is no better place to exchange knowledge, ideas and inspiration than a live event of the scale and depth offered by Optrafair and the 2019 event is widening its reach to incorporate Fashion, Medicalisation and Optics. ‘Fashion’ returned to Optrafair in 2018 with the Spectrum Catwalk at great acclaim. ‘Optics’ is embedded in Optrafair’s DNA as the showcase of the FMO and its members. ‘Medicalisation’ focuses on the additional opportunities available to practices through audiology, ophthalmology, pharmaceuticals and more.

Join us in Birmingham on March 30 – 1 April 2019 to take your practice to the next level.

Opening times:

Saturday 30 March 2019                1000 – 1700
Sunday 31 March 2019                   1000 – 1700
Monday 1 April 2019                       1000 – 1600


Latest News

Patients with Low Vision benefit from Optical Sector Seeing Beyond the Eyes

Optrafair is delighted to announce the Seeing Beyond the Eyes Zone – focusing on sight loss, which empowers optical professionals with the knowledge and skills to effectively support low vision patients. The Zone is funded by Thomas Pocklington Trust, a national charity supporting people with sight loss, and will feature 6 interactive CET points from the excellent Seeing Beyond the Eyes team. The team is on a mission to get low vision higher up the agenda by empowering optical professionals to know where to refer patients with low vision for life-enhancing support as soon as they are diagnosed.

Hakim Group announce Platinum Sponsorship of Optrafair Exchange

The Hakim Group are proud to partner with Optrafair Exchange as Platinum sponsor for 2019. The sponsorship forms part of the group’s ongoing strategy and commitment to the optical industry, through showcasing their award-winning approach for independent opticians.

Spot potential problems before they become an issue

Our eyes are a window into our well-being. They act as a barometer for our wider health and give professionals the chance to spot potential problems before they become an issue. By playing such a key role in gauging our overall health, it’s imperative that eye care professionals are aware of just how important the eye is in diagnosing diseases and enabling efficient treatment.

Optical sector backs Optrafair

Optrafair, the UK’s longest running and largest optical exhibition, has received the resounding support of the optical sector to extend its partnership with the Mark Allen Group (MAG), organisers of the event since their acquisition of Optician magazine in 2016.

“Great way to source new products and technology in one place. Great location and transport links, and the odd glass of free prosecco”

Lisa Sariwee, Optometrist/Director, Lakeland Optical

“The event has been very well-organised, and from an exhibitor’s point of view it’s good marketing. I’ve seen good communications out in trade journals as well as online and email communication. This is well received because it’s all about having as many of our optical professionals here at the exhibitions like this. Manufacturers like ourselves can talk about innovation, products and partnerships.”

Randeep Gill, Commercial Director, Essilor

“It’s great having a trade show in Birmingham, we love having this trade show on our doorstep because we get lots of customers coming to visit our stall from all over the country, so it’s fantastic. Optrafair is a great show”

Zoe Smith, Head of Marketing, Birmingham Optical

“This very well organised event, is easy to access and provides attendees with a wealth of information on one trip. There is always something to suit all in the optical business, whether it be purchasing, or education. Purely attending for new ideas is definitely enough of an excuse to attend”

Vivienne Starr, Dispensing and Contact Lens Optician, V.C. Starr Opticians

“If you've never visited an optical fair, this is the place to start. If you're already in the profession, there is lots to do and see to keep up to date with the fashion and equipment in the industry”

Chris Pepper, Trainee Contact Lens Optician, Vision Express