FMO and Media 10 join forces to deliver one major UK industry show following the cancellation of Optrafair 2020
Media 10, organisers of 100% Optical, and the Federation of Manufacturing Opticians have reached an agreement that brings the main optical bodies and the industry together in one major event for 2021 onwards.

In addition to this agreement, the FMO, together with show organiser MA Exhibitions, a member of the Mark Allen Group, have made the difficult decision to cancel Optrafair 2020, which was due to take place at the NEC between 19-21 September 2020.  This action was taken due to the continued uncertainty surrounding delivery of events as a result of Covid-19.

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Optrafair 20/20 Postponed until 19 - 21 September 2020 at NEC Birmingham

Having monitored the coronavirus (COVID-19) situation carefully and listened to event stakeholders’ views and concerns over the last couple of weeks, the FMO Board and MA Exhibitions have unanimously decided to postpone Optrafair 20/20. The decision has been made in consultation with the NEC and with advice from the UK government and public health authorities.

“Great way to source new products and technology in one place. Great location and transport links, and the odd glass of free prosecco”

Lisa Sariwee, Optometrist/Director, Lakeland Optical

“The event has been very well-organised, and from an exhibitor’s point of view it’s good marketing. I’ve seen good communications out in trade journals as well as online and email communication. This is well received because it’s all about having as many of our optical professionals here at the exhibitions like this. Manufacturers like ourselves can talk about innovation, products and partnerships.”

Randeep Gill, Commercial Director, Essilor

“It’s great having a trade show in Birmingham, we love having this trade show on our doorstep because we get lots of customers coming to visit our stall from all over the country, so it’s fantastic. Optrafair is a great show”

Zoe Smith, Head of Marketing, Birmingham Optical

“This very well organised event, is easy to access and provides attendees with a wealth of information on one trip. There is always something to suit all in the optical business, whether it be purchasing, or education. Purely attending for new ideas is definitely enough of an excuse to attend”

Vivienne Starr, Dispensing and Contact Lens Optician, V.C. Starr Opticians

“If you've never visited an optical fair, this is the place to start. If you're already in the profession, there is lots to do and see to keep up to date with the fashion and equipment in the industry”

Chris Pepper, Trainee Contact Lens Optician, Vision Express