19 - 21 September 2020 | NEC | Birmingham

20/20 is the year of optics. Innovation and adaptability are now more important than ever and the modern optician needs to diversify and invest, push the boundaries and explore new opportunities. 

Don't miss out on your chance to attend the UK's leading optical event. Get the quality CET you need, gain fresh perspectives from your peers and discover amazing new resources to transform your practice.

Best of all? Find it all for free, under one roof, at Optrafair 20/20.

Opening times:

Saturday 19 September 2020 0900 – 1800
Sunday 20 September 2020 0900 – 1800
Monday 21 September 2020 0900 – 1700



Latest News

Macular Society receives £85,000 grant

An £85,000 grant awarded to the Macular Society by City Bridge Trust will go towards developing the sight loss charity’s network of peer support groups and services across Greater London.

Optrafair 20/20 Postponed until 19 - 21 September 2020 at NEC Birmingham

Having monitored the coronavirus (COVID-19) situation carefully and listened to event stakeholders’ views and concerns over the last couple of weeks, the FMO Board and MA Exhibitions have unanimously decided to postpone Optrafair 20/20. The decision has been made in consultation with the NEC and with advice from the UK government and public health authorities.

How can the optical industry become more sustainable?

Last year the UK population ranked the environment behind Brexit and health as the third most critical issue of concern, ahead of the economy, crime and immigration. As we finally come out of the EU the feeling is that anxiety around the environment will only heighten, especially amongst young people, thanks mainly to Greta Thunberg and Sir David Attenborough.

“Great way to source new products and technology in one place. Great location and transport links, and the odd glass of free prosecco”

Lisa Sariwee, Optometrist/Director, Lakeland Optical

“The event has been very well-organised, and from an exhibitor’s point of view it’s good marketing. I’ve seen good communications out in trade journals as well as online and email communication. This is well received because it’s all about having as many of our optical professionals here at the exhibitions like this. Manufacturers like ourselves can talk about innovation, products and partnerships.”

Randeep Gill, Commercial Director, Essilor

“It’s great having a trade show in Birmingham, we love having this trade show on our doorstep because we get lots of customers coming to visit our stall from all over the country, so it’s fantastic. Optrafair is a great show”

Zoe Smith, Head of Marketing, Birmingham Optical

“This very well organised event, is easy to access and provides attendees with a wealth of information on one trip. There is always something to suit all in the optical business, whether it be purchasing, or education. Purely attending for new ideas is definitely enough of an excuse to attend”

Vivienne Starr, Dispensing and Contact Lens Optician, V.C. Starr Opticians

“If you've never visited an optical fair, this is the place to start. If you're already in the profession, there is lots to do and see to keep up to date with the fashion and equipment in the industry”

Chris Pepper, Trainee Contact Lens Optician, Vision Express

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