4 – 6 April 2020 | NEC | Birmingham

Optrafair 20/20 – the UK’s leading exhibition, but not as you know it!

Optics is changing. Innovation and adaptability are now more important than ever for optical professionals to future-proof their practice. The modern optician needs to diversify and invest, push the boundaries and explore new opportunities. As primary care providers, Opticians are perfectly placed to seize the opportunity that is everywhere.

There was no better place to exchange knowledge, ideas and inspiration than Optrafair 2019. The event widened its reach to incorporate Fashion, Medicalisation and Optics. ‘Fashion’ returned to Optrafair in 2019 with the Spectrum Catwalk and introduction of the Eyewear Boutique to great acclaim. ‘Optics’ played an integral part across the show floor. ‘Medicalisation’ focused on the additional opportunities available to practices through audiology, ophthalmology, pharmaceuticals and more.

Opening times:

Saturday 4 April 2020 1000 – 1800
Sunday 5 April 2020 0900 – 1700
Monday 6 April 2020 0900 – 1600



Latest News

“Great way to source new products and technology in one place. Great location and transport links, and the odd glass of free prosecco”

Lisa Sariwee, Optometrist/Director, Lakeland Optical

“The event has been very well-organised, and from an exhibitor’s point of view it’s good marketing. I’ve seen good communications out in trade journals as well as online and email communication. This is well received because it’s all about having as many of our optical professionals here at the exhibitions like this. Manufacturers like ourselves can talk about innovation, products and partnerships.”

Randeep Gill, Commercial Director, Essilor

“It’s great having a trade show in Birmingham, we love having this trade show on our doorstep because we get lots of customers coming to visit our stall from all over the country, so it’s fantastic. Optrafair is a great show”

Zoe Smith, Head of Marketing, Birmingham Optical

“This very well organised event, is easy to access and provides attendees with a wealth of information on one trip. There is always something to suit all in the optical business, whether it be purchasing, or education. Purely attending for new ideas is definitely enough of an excuse to attend”

Vivienne Starr, Dispensing and Contact Lens Optician, V.C. Starr Opticians

“If you've never visited an optical fair, this is the place to start. If you're already in the profession, there is lots to do and see to keep up to date with the fashion and equipment in the industry”

Chris Pepper, Trainee Contact Lens Optician, Vision Express