Why visit

On 14 – 16 April 2018 at Birmingham’s NEC, Optrafair will once again bring together the optical community. Optrafair unites professionals and support staff, practice managers and owners of every size of practice, manufacturers, distributors and suppliers, and the optical associations to expand your knowledge about the sector. All under one roof in an exciting and dynamic environment of the Birmingham NEC, the show provides opportunities to enhance your awareness of new products and services, obtain high quality business advice, and to participate in CET accredited education and business training.

Built on a trusted heritage spanning nearly 40 years, Optrafair has established itself as the place to close deals, be immersed in the latest clinical thinking, receive sound business advice and get hands-on with new products and equipment. Exhibitors include leading brands and newer companies aiming to get a foothold in the market who know that Optrafair is the perfect event to meet dedicated and informed eye care professionals.

7 reasons to attend the show
  1. Optrafair covers the whole of the profession
    From equipment and lenses to eyewear and business services; all corners of the eye care profession available to you in one convenient location.
  2. Quality business advice
    From inspirational leaders and innovators, culminating in the sharing of cross-profession views and debate with your opportunity to ask questions of the panel.
  3. Great location for the nation
    At the heart of the UK motorway network and reliably serviced by national rail and coach services.
  4. The show for buyers not browsers
    Visitors to Optrafair come with a purpose and that’s to place orders. Ideally timed to complement buying cycles, including the launch of new season collections and high specification equipment.
  5. World class education
    Seminar and instrument workshop sessions from well-known and authoritative experts, designed to help you understand the latest research and practice issues and get hands on with high specification equipment.
  6. Organised by the profession for the profession
    Close association with all of the professional bodies and leading vision charities, and a strong supplier membership ensures Optrafair has the profession at its heart.
  7. The best ideas…
    Immerse yourself in new surroundings, network with your peers, visionaries, academic experts and leading optical suppliers, you’ll find the best ideas come to you when you take a day out from your practice or workplace.