Why exhibit


For the sector, by the sector – surpluses from Optrafair are ploughed back into the optical industry in the UK


Buyers, not browsers – Optrafair attracts genuine buyers who are ready to place orders at your stand


The only event FOR the whole optical industry – Optrafair covers the optical market 100%, with a promotional network of over 72,000 professionals


Centrally located venue – the world famous NEC is easily accessible from anywhere in the UK


Proud heritage – Optrafair was launched in 1978 and continues to galvanise optics and shape the future


Award-winning organisation – Optrafair is organised by the award-winning MA Exhibitions, and Optician magazine on behalf of the FMO


Show space – Over 76% of 2018 show floor space sold across the three days of our 2017 show

96% of visitors met their objectives for visiting whilst at the show

95% of visitors said attending the show was important to their business

90% of visitors spent over 3 hours sourcing new products and services

81% of visitors had influence in the purchasing of products and services

100% of exhibitors said attending the show was important to their business

76% of exhibitors have already started to plan to exhibit at the 2018 show

Call Wasim Hamid now on 0207 501 6750, or email wasim.hamid@markallengroup.com to discuss your opportunities.

Our exhibitors said this about Optrafair 2017:

"Optrafair has been fantastic from a CET perspective. We've been fully booked, and packed out all sessions, we even had to turn people away. Overall we've had loads of positive comments from attendees. Recently we have launched two products: Hycosan Dual and Optase lid wipes; both launches and CET sessions have drove foot fall to the stand, providing a huge commercial benefit"
Paul O'Reilly, Group Marketing Manager, Scope

“It’s great having a trade show in Birmingham, we love having this trade show on our doorstep because we get lots of customers coming to visit our stall from all over the country, so it’s fantastic. Optrafair is a great show”
Zoe Smith, Head of Marketing, Birmingham Optical

"We've done really well and were busy from the start with lots of customers, it has been none stop. We really like how the look of the show has freshened up from 2016"
Nicky Clement, Marketing Manager, Eyespace