April 11, 2018

There’s a lot to see and do at Optrafair this weekend

Three days. 220 suppliers. Four dedicated education streams. 300 CET points. It’s safe to say there’s a lot to see and do at Optrafair this weekend.

With an action-packed programme showcasing the cutting edge of optics, Optrafair promises to be an event to remember, championing innovation and celebrating advances in technology and manufacturing.

So, how are going to plan your visit? What do you need to know to make sure your trip is the best it can possibly be?

Our ultimate guide will give you a breakdown of the must-see talks, the unmissable workshops and the essential seminars plus the all important info as to where you get a drink and a bite to eat.

It all starts on Saturday April 14th and why not kick off your Optrafair experience with a visit to the BCLA’s Contact Lens Hub where you can hear from Gurraj Jabal at 10am, discussing astigmatism and contact lenses. Education is a key focus of Optrafair and Nick Dash will be taking to the stage on the CET Theatre to look at current treatment of Dry Eye Disease.

Ever wanted to know how to deal with annoying people without annoying them? Gavin Rebello will discuss exactly this in the Business Theatre at 1.30pm, shortly after Richard Edwards discusses the Duty of Candour in the ABDO Theatre.

After all that learning, you’ll be looking for something to quench your thirst and the FMO Networking Bar will be staging a Happy Hour from 4pm-5pm on Saturday to celebrate Optrafair’s 40th anniversary. Pop along for a complimentary drink.

Saturday night sees the Optician Awards at the Hilton Metropole in Birmingham – one of the highlights of the optometry calendar giving you the chance to celebrate success within the industry and network with 500 eye care professionals.

Naturally, you’ll be feeling particularly fresh on Sunday morning after a quiet night on the Saturday(!), so what better way to blow away the cobwebs than a visit to the Spectrum Catwalk – where fashion takes centre stage. Get up to date on the latest trends and discover the frames that will be flying off your shelves later this year.

Another new feature at Optrafair this year is the dedicated Independents' Lounge, dedicated to helping visitors improve their practice across all areas of business. National Eyecare Group and its partners Lloyd’s bank, Specs network and VSP are inviting all independents visiting this year’s Optrafair, to join them in the independents lounge area.

On-stand CET will be available throughout the weekend, with sessions from the likes of Heidelberg Engineering, Optos, Specsavers, Birmingham Optical, BIB, ZEISS, Haag-Streit, Scope Ophthalmics and Topcon.

Monday is the final day of Optrafair and there’s plenty left to see and do, including a BCLA session on multifocal contact lens fitting made easy. The CET Theatre will feature talks on cataract surgey from Professor Barbara Pierscionek and diabetic retinopathy and glaucoma from Dr Yalin Zheng.

With exhibitors from across the industry, there really is something for everyone at this year’s Optrafair. Be sure to get your Show Guide and explore all the session laid on for you.

Optrafair will take place between April 14 and 16 at the NEC in Birmingham. For more information, and to register for the event, visit www.optrafair.co.uk/register

About the organisers
Optrafair is brought to you by the Federation of Manufacturing Opticians, MA Exhibitions and Optician magazine, combining some of the most respected organisations serving the optical market. www.optrafair.co.uk/about-organisers

Notes to editors
For interviews, call Daniel Owens from Orange Juice Communications on 07909 916668 or email daniel.owens@ojpr.co.uk


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