April 6, 2017

The grand launch of Silhoutte’s lens business at Optrafair

That's right, Silhouette is now a complete optical supplier!

With the launch of 'Silhouette Vision SensationTM', Silhoutte now offer premium frames and lenses all from a single source. They guarantee a 96hr dispatch time, a new premium lens coating and a top quality assembly service. Needless to say that all of their lenses are perfectly tailor-made for Silhouette frames.

Also seen at Optrafair was the Silhouette Shop-In-Shop display allowing shops to show off all of their Silhouettes in style! Showcased on their stand was a sleek new modular display unit. It is available in different size adaptations and most importantly, the display unit can be tailored to your practice. With illuminated clear Perspex display cubes, innovative display racks and a journal holder, the Shop-In-Shop is the epitome of Silhouette minimalist style and allows each frame to be shown in the perfect way.

Special rimless shapes were the order of the day at Optrafair. Showing Silhouette's full rimless expertise, they exhibited a collection of special rimless shapes from hexagons to square to butterfly shapes.

In addition to the special rimless shapes, were Silhoutte’s award winning frames from their new collecions. Their rimless collection, Dynamics Colourwave, was awarded the 'red dot Design Award' for 2017. It showcases clear design in titanium with SPX+ bright highlights on the temples, and the collection is perfect for those who like minimal design with an accent of colour.