April 10, 2018

Optrafair is where frames and fashion collide

Optrafair is where frames and fashion collide, with a killer catwalk show highlighting the on-trend designs destined to be flying off the shelves this summer.

The Spectrum Catwalk will showcase the latest eyewear trends with a programme of professionally choreographed shows over three days featuring the hottest brands and frames from leading suppliers.

This unmissable feature will create a buzz at the heart of the spectacular show, helping with trend forecasting, purchasing advice and tailoring styles to customers’ tastes.

Dave Walker, sales director at catwalk sponsors Bondeye, said: “Optrafair 2018 and its new catwalk feature brings an exciting opportunity for Bondeye to showcase its new collections. The event has always been a great platform for us to display our key products but with an emphasis on eyewear and the timing of the show, this year’s event makes it perfect for the release of our sunwear launch.

“In addition to our in-house brand Haseley & Co we’re launching ROAV, the world’s thinnest folding frame which is exclusive to Bondeye in the UK and Ireland. Crowd funded by likeminded individuals with an engineering background, the world’s thinnest, lightest, folding frames were born using a patented screw less spring hinge design. With contemporary cues taken from vintage designs ROAV offers a frames style for all adventures in life.”

To mark the start of summer, with every purchase made at the Bondeye’s F12 stand each customer will get a delicious treat from a specialist ice cream truck.

Margaret Wolfendon of fellow sponsors Wolf Eyewear said: “For us, Optrafair is our biggest UK trade show of the year due to its prestige in the optical calendar. It’s well established and we always get a great footfall from customers from across the country.

“We are looking forward to showcasing our new spring/summer collection which celebrates the Great British Countryside. Frames have increasingly become a fashion item and we are now seeing more and more people viewing them as an accessory used to match both their outfits and personality.

“Bright colours are very on trend and we look forward to making a big splash this summer.”

Nicky Clement, marketing manager at Eyespace Eyewear – who are also sponsoring the catwalk, said: “We are very excited that Optrafair has decided to bring back the catwalk this year; and as such a visual, forward-thinking concept.

“We have selected just a handful of our most fashion-forward and brand new frame releases to showcase on the runway, which will provide a taster of the new-season additions that will be available to order on our stand.

“As always, we are looking forward to welcoming new and existing customers, and taking the opportunity to provide them with the full Eyespace experience while we also celebrate the best of the optical industry being brought together under one roof.”

International Eyewear are also sponsoring the catwalk and marketing manager Olivia Young added: “Optrafair has been uniting the optical profession for 40 years and provides International Eyewear with the perfect platform to showcase our brands and products. The show is a one-stop shop for customers to get everything eye and optical-related under one roof.

Optrafair will take place between April 14 and 16 at the NEC in Birmingham. For more information, and to register for the event, visit www.optrafair.co.uk/register


About the organisers
Optrafair is brought to you by the Federation of Manufacturing Opticians, MA Exhibitions and Optician magazine, combining some of the most respected organisations serving the optical market. www.optrafair.co.uk/about-organisers

Notes to editors
For interviews, call Daniel Owens from Orange Juice Communications on 07909 916668 or email daniel.owens@ojpr.co.uk

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