January 16, 2018

Optos products will help put your patients in the picture at Optrafair 2018

Being able to offer your patients a comprehensive eye examination using state-of-the-art technology can add huge value to your optometry business, and leading supplier Optos is looking forward to showcasing the benefits of its Daytona plus machine at this year’s Optrafair.

The industry-leading model offers high-resolution ultra-wide field retinal imaging of more than 80% or 200 degrees of the retina in a single capture.

Visitors to Optrafair will be able to see at first hand the quality of the images produced and will be able to discuss its impact on practices up and down the country.

A range of ‘meet the expert’ sessions will take place, giving delegates an opportunity to hear from optometrists and practice managers who will give their advice on how to maximise the technology and use it in an everyday setting.

Ebru Hamilton, international marketing manager for Optos, said: “Optometrists want to hear from other optometrists, so that’s what we’re doing. The ‘Meet the Experts’ sessions will allow visitors to hear from their peers who have taken the decision to invest in a ultra-widefield technology and discover what a difference it has made to both their patients and their business.

“Optrafair is always a key event for us. It has an exceptional reputation and it’s one of our busiest weekends of the year. The show brings together a wide range of exhibitors and delegates and you know the people there are there to buy. Everyone we speak to is a potential customer.

“We will be taking the full team down to the NEC and we will be previewing the very latest updates to our review software, showing off a number of new features to make the whole 200 degree retinal imaging experience even better for our customers.

“Peer review sessions will be held on the stand over the weekend and we will have a real focus on education with a number of CET sessions.

“Buying a Daytona plus device is a big leap of faith so we want to give our potential customers the confidence they need to make that call. We will offer sessions on how to integrate the technology into your practice, resources to help you evaluate and get second opinions on pathology, staff training, as well advice on how to market the technology to patients.”

Optrafair will take place between April 14 and 16 at the NEC in Birmingham. For more information, and to register for the event, visit www.optrafair.co.uk

About the organisers

Optrafair is brought to you by the Federation of Manufacturing Opticians, MA Exhibitions and Optician magazine, combining some of the most respected organisations serving the optical market. www.optrafair.co.uk/about-organisers

Notes to editors

For interviews, call Daniel Owens from Orange Juice Communications on 07909 916668 or email daniel.owens@ojpr.co.uk