Glasses galore from Galaxy Optical
Over 300 new styles debut at Optrafair
British eyewear manufacturer Galaxy Optical launched over 300 new ophthalmic frames and sunglasses at Optrafair this month.
The launches were in new brands to the UK independent market and included 80 frames in Brink, 48 in Baseline and 44 in URBN:West.
The company also announced its support of the Pink Ribbon Foundation with its new collection of exclusive ophthalmic frames for the breast cancer charity.
The 36 new frames in the Pink Ribbon Foundation range are for women and feature clean lines in a variety of shapes to suit all faces.
“We received a very positive reaction and awareness of the charity was extremely high among visitors to the show,” said Galaxy Optical Operations Director, Sergio Weingarten.
“They thought the concept of a donation being made with every frame sale was a great initiative and something that would appeal to consumers and the trade alike,” he added.
A fashion-led ophthalmic range in the successful sports brand Dunlop was also launched at the show. The 18 new frames feature high quality, double injection rubberised temples, striking colour combinations and eye sizes ranging from standard to an extra large fit.
The company’s Kangol optical range of 18 new frames marks the 80th anniversary of the popular British clothing and accessories brand. The frames have a high-fashion-meets-retro-cool theme and are offered in a mix of bicolour metals and rich coloured acetates.
Also exhibited over the three days of the event was the Lipsy London collection of 14 styles celebrating the youthful fashion brand’s distinctive style, with recognisable Lipsy patterns.
The latest Dunlop sunglasses also featured on the Galaxy Optical stand. The 16 new styles are manufactured using the best quality 0.6mm Ultra Stainless Steel, which is rubberised to make it feel soft to the touch. The Polarized mirrored lenses have been added to ensure the sunglasses are suitable for a variety of sports.
Another great success at the Birmingham show was the launch of Galaxy Optical’s new lens Portal, which has been designed to enable independents to easily access its state-of-the-art British glazing facilities in a very simple, user-friendly way.
To celebrate the creation of the new Portal, the company had a show offer of a 15% discount when a customer chose its complete packages.
“Our frame and glazing packages created a real buzz around the stand, with many visitors commenting that they had visited us specifically to discuss this new initiative,” said Mr Weingarten.
“They commented that the simplicity of the offer and pricing made it easy to place an order, which was reflected in the amount of new accounts opened and the orders placed over the course of the show,” he added.
Reflecting on the success of Optrafair for the company, Mr Weingarten commented: “We are pleased that we exhibited at this show. We were delighted by the positive response and willingness for new customers to come on to our Portal and take a wide selection of our frames.”
He concluded: “It feels that our timing is perfect and that there is a real need in the market for a disruptor like Galaxy that has such a simple and concise ordering and pricing policy. The independent sector is ready for a change, which we are perfectly positioned to offer.”
For more information, visit the company’s website www.galaxyoptical.com, email firstname.lastname@example.org or call 0161 942 7700.