March 5, 2018

Discover the benefits of hearing care at Optrafair

Opticians looking to offer their customers more choice and services are being urged to find out about hearing care ahead of this year’s Optrafair.

In recent years eye care professionals have asked Optrafair for more information on hearing loss and audiology. In response to popular demand, at this year’s event opticians will be able to speak to industry experts in a dedicated audiology section and attend two informative lectures.

Opticians can find learning about hearing loss and services both confusing and time consuming. At this year’s Optrafair policy experts from the National Community Hearing Association (NCHA), will be on hand to answer any questions and to signpost visitors towards the help they need.

Harjit Sandhu, Director of Policy and Strategy at the NCHA, is a former optometrist and will be on hand to help opticians gain a better understanding of hearing loss and how they can all help tackle unmet hearing needs. He will also be presenting in the business theatre, providing an overview of hearing loss and hearing care in the UK and taking questions from opticians on the day.

He said: “Optometry and audiology, while being different, share a lot of striking similarities. They both address a huge public health challenge and offer evidence-based care that improves quality of life.

“Years ago many people would avoid wearing glasses but with improved access, choice and competition, that has changed. In audiology we are on the same journey, and have an opportunity to improve access to hearing care for millions of people in the UK who do not currently seek help.

“Technology is playing a major part in normalising hearing care in the UK. We now think nothing of people wearing a Bluetooth headset or Apple AirPods, and this is changing public perceptions about hearing devices in general.

“Hearing needs are increasing rapidly as our population grows older and so is the demand for hearing care. Opticians and hearing care providers have a lot to share and work together on. I hope this year opticians attending Optrafair get all the information they need in order to help us tackle the growing public health challenge hearing loss has become”.

The NCHA is a membership organisation and the voice of community hearing across the UK.

At Optrafair, the NHCA will showcase the impact of hearing loss, tackle common misconceptions and share how opticians can help patients access hearing care by working in partnership with local audiology providers.

Visit the NCHA stand and attend their 101 on hearing care in the business theatre.

More information about the National Community Hearing Association is available online at To find data on hearing loss in your region visit the NHCA’s hearing map at

Optrafair will take place between April 14 and 16 at the NEC in Birmingham. For more information, and to register for the event, visit

About the organisers

Optrafair is brought to you by the Federation of Manufacturing Opticians, MA Exhibitions and Optician magazine, combining some of the most respected organisations serving the optical market.

Notes to editors

For interviews, call Daniel Owens from Orange Juice Communications on 07909 916668 or email