January 24, 2018

Anniversary celebrations at the double at Optrafair

There’s a double dose of celebrations at Optrafair this year, with the event celebrating its 40th anniversary and an exhibitor marking its own momentous milestone.

International Eyewear is 30 years old in 2018 and will be celebrating in style at Optrafair, with a party, birthday cake and a series of special promotions for visitors.

The high-end frame company will be showcasing a new range of products which pre-empt market trends and provides practices with a key competitive advantage in the eyewear market.

Marketing manager Olivia Young said: “International Eyewear has a close working relationship with Optrafair and as a company we have exhibited at the show for as long as we can remember, so as you can imagine we share a lot of history.

“Optrafair has been uniting the optical profession for 40 years and provides International Eyewear with the perfect platform to showcase our brands and products. The show is a one-stop shop for customers to get everything eye and optical-related under one roof.

“It is an important event in our calendar and Optrafair gives us the opportunity to meet and greet our customers from all around the UK and attract potential new custom.”

International Eyewear offers a comprehensive mix of emerging and established products to suit all ages, genres and budgets. All frames celebrate quality and embrace design, making sure stockists have the right products to fulfill every customer’s needs.

Optrafair 2018 will see the return of the company’s ‘shop style’ stand at E10, showcasing collections in a visually engaging way.

Optrafair will take place between April 14 and 16 at the NEC in Birmingham. For more information, and to register for the event, visit www.optrafair.co.uk

About the organisers

Optrafair is brought to you by the Federation of Manufacturing Opticians, MA Exhibitions and Optician magazine, combining some of the most respected organisations serving the optical market. www.optrafair.co.uk/about-organisers

Notes to editors

For interviews, call Daniel Owens from Orange Juice Communications on 07909 916668 or email daniel.owens@ojpr.co.uk