Window Dressing

If eyes are the window to the soul, windows are your eyes to your customers!

With most high-street opticians enjoying large windows onto busy high streets, wasting this valuable advertising space is something that many fall prey to. Windows that encourage passers-by to glance into your store is the most effective way of promoting and advertising what you do, and it needn’t require too much effort to have a huge impact.

With so much competition from online competitors and budget retailers, today’s high street opticians need to work twice as hard to stand out from the crowd. You wouldn’t sell a customer a pair of unflattering glasses after all, and whether we like it or not in today’s society first impressions really do matter, so the same principle really does apply to your shop front. An unloved window is like a broken pair of glasses with the correct prescription- yes, you can see out, but with the right attention and a little time fixing the problem, it could be so much more!

Maximise the impact of an optician’s most valuable marketing asset at Optrafair's Design Tutorials.

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