Could omni-channel retailing be the game-changer that no optical practice can afford to ignore?

Paul Clare, BSc, Co-Founder & Director of OptiCommerce, Ocuco

Could Omni-Channel retailing be the difference between those practices that thrive versus those that just survive?  With patient experience and multi-point, multi-device connection of services being seen as increasingly important in optics, this presentation will review Omni-Channel developments and seek to predict the future of Omni-Channel in Optics.