Planting the Seed: The psychology of shopping

Gina Robinson FBDO SMC (Tech)

The topics discussed are:

  • Psychology of shopping
  • Types of Shopper
  • The Patient Journey

Shopping psychology is presented as scenarios in conventional non-optical retail outlets. This is then related to behaviours exhibited by different types of shopper and how they interact in specific environments. Examples given include analysis of market research from a recent optical industry survey. The patient journey is presented as an optimal series of steps with recommendations on how to maximise multiple sales and needs related purchases. Delegates are encouraged to contribute examples of their own shopping experiences to enrich the learning experience.

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