"Pick Me Pick Me" - how to become the Go-To practice in your area

Gavin Rebello BSc(Hons) DipSpVis Dip ScVis MCOptom, STORM

Most practices “say” they offer comprehensive eye tests, have a good range of quality frames and pride themselves on their customer service.

So how can a consumer really decide who to choose?

How can you stand out from the crowd?

In this session, Gavin will share with you insights on how you can become the “Go-To”practice in your area, thereby attracting more of the “right” patients. Whether you want to offer specialist services requiring additional training or be a practice firmly routed in the core offering of optometry and dispensing, you will come away with strategies to support you in fully differentiating your practice from both the multiples and other independents.