Future Trends in Eyewear Fashion and Design

Jacqui Ma, Trendfields

The presentation will be in the form of a 30 minute talk with slide deck showing 5 trends which will impact on eyewear both product and retail. In this presentation aimed at brands, retailers, designers and visual merchandisers, the audience will gain insight into the over-arching consumer trends driving eyewear and specifically what fashion trends and brands are driving these shifts. How the retail environment is shifting in light of these trends both from a visual merchandising and shopping experience perspective including styling and social media representation. Finally, within each trend Jacqui will explain how the trends will translate into eyewear shapes, material and details, print and pattern, colour and embellishment.