Why entering awards is good for business


John French, CEO, Sightcare Group - SightCare/STORM Alliance

Whether your optical practice is just starting out or firmly established, you can benefit from entering the right business award.

There are many strong reasons why entering awards can benefit your business. But before you can start basking in the recognition, you must convince the judging panel that you deserve it. And before your name comes out of the golden envelope on awards night, you’ve got to get it somewhere else – the shortlist.

In this session John will discuss the benefits of entering, and potentially winning, a small-business award and ways you can make your practice’s entry get into the nominations and stand out to judges.