Generating new customers from Google


Kevin Holdridge, MBA, DipM, MCIM, Managing Director, Kent House Digital Marketing

86% of consumers rely on the internet to find a local business (source: BrightLocal). Getting your practice to show more effectively in Google search results is a low-cost and effective way to win new customers. But it can be baffling - local search, SERPS, SEO, paid adverts, knowledge graphs, schema structured data, Google Business pages, mobile search, and so on! This presentation covers the essentials for busy practices and helps to make sense of this fast-changing and often confusing field. You will come away with a practical checklist to audit and improve your practice’s results.