The Experience Economy

10:15-10:45

David Mack, Business Coach and Mentor, SightCare Group - SightCare/STORM Alliance

As more and more pressure is being put on prices through bucket shops, discounting and the internet, how do businesses differentiate themselves, especially Opticians?

In this informative, entertaining and challenging talk David Mack will present his take on how the Optical Practices are made for the new ‘Experience Economy’, he’ll also challenge you to see if you are making the most of the opportunity? He’ll share a ‘how to’ create your unique experience and give you tips and hints which can be implemented immediately on your return to practice.

Understanding, and implementing the model will help you, in your role as an Optometrist and/or a business owner to significantly increase your personal and business value.

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