Business Theatre

Back by popular demand! Eye care professionals with ownership and management responsibility expressed a real need for reliable quality business advice.

Optrafair will once again host a Business Theatre to deliver a series of hard-hitting business sessions and real-world case studies embracing management issues such as HR and marketing to benefit owners and managers and give them tangible advice to help support their business decisions.

Free to attend, the Business Theatre lecture programme is available to book now.


DAY 1 - 14th April 2018

From consulting room to collection - how to reduce PAL non-tolerance

09:00-10:00

Richard Edwards Bsc MCOptom: 3 interactive CET Points

The Experience Economy

10:15-10:45

David Mack, Business Coach and Mentor, SightCare Group - SightCare/STORM Alliance

Lessons from the USA market & how the UK can benefit

11:15-11:45

Jeremy Chadwick, Managing Director EMEA, VSP Vision Care

How to deal with annoying people without annoying them and risking negative word of mouth

13:15-13:45

Gavin Rebello, STORM

GDPR and Cyber Security Basics for Businesses

14:15-14:45

Christoan Smit, Business Development, Venom IT

Optometric practice and low vision

15:15-15:45

Rebecca John, Clinical Lead, Low Vision Services Wales

Good businesses, better professionals: how new standards for optical businesses can help you

16:15-16:45

Natalie Heppenstall, standards manager, General Optical Council

DAY 2 - 15th April 2018

Customer Delight - when being satisifed is no longer enough

09:15-09:45

David Samuel, STORM

Writing an effective business plan

10:15-10:45

Suki Dehal, Franchise Development Manager, Lloyds Bank

UK hearing care at a glance

11:15-11:45

Harjit Sandhu, NCHA Director of Policy

What optometry will look like in 2030

12:15-12:45

Dr Imran Hakim, STORM

Certificate or Flying Carpet? Where could your optical qualification take you?

13:00-13:30

Felicity Harding, Master Spectacle Maker; Abi Grute, Principal Examiner for WCSM; Craig Hastilow, Apprenticeship Performance Manager for Specsavers; Gaynor Whitehouse, Dispensing Optician; Robert Petrarca, Optometrist

‘The dream partnership’ – closing the gap between ophthalmology and optometry

14:00-15:00

Giles Edmonds, Clinical Services Director, Specsavers BSc(Hons) MCOptom MBA; Darshak Shah, Managing Director and co-founder, Newmedica; Nigel Kirkpatrick, Consultant Ophthalmologist and Clinical Director Newmedica MD FRCOphth - 1 interactive CET point

Creating opportunity through hearing healthcare

15:15-15:45

Neil Pottinger, Sales & Marketing Director, Starkey Hearing Technologies

Why entering awards is good for business

16:15-16:45

John French, CEO, Sightcare Group - SightCare/STORM Alliance

From consulting room to collection - how to reduce PAL non-tolerance

17:00-18:00

Richard Edwards Bsc MCOptom: 3 interactive CET Points

DAY 3 - 16th April 2018

GDPR - Getting your practice ready

09:15-09:45

Grant Cardwell, XEYEX

Personal Service Personified

10:15-10:45

Katie Memory, SightCare Director - SightCare/STORM Alliance

Generating new customers from Google

11:15-11:45

Kevin Holdridge, MBA, DipM, MCIM, Managing Director, Kent House Digital Marketing

Education Strategic Review

13:15-13:45

Claire Herbert, project director, General Optical Council

Understanding your Team and getting the best out of them... the Ideal Team Player

14:15-14:45

David Mack, Business Coach and Mentor, SightCare Group - SightCare/STORM Alliance

Eye drops. Whose responsibility?

15:15-15:45

Helen Doe, International Glaucoma Association

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