The UK’s leading optical exhibition

OPTRAFAIR | 1 - 3 APRIL 2017 | BIRMINGHAM NEC | THE UK'S FLAGSHIP EVENT SINCE 1978

Optrafair brings together and is valued by a community of practitioners, suppliers and educators to help eye care professionals expand their knowledge, grow awareness of new products and services, gain continuing education and training points and develop their businesses.

Built on a trusted heritage spanning over 35 years, Optrafair is the established place to close deals, be immersed in the latest clinical thinking and business advice and get hands on with new products and equipment.

For leading brands and newer companies aiming to get a foothold on the market, Optrafair is the premium event to be seen at, and where you'll meet a dedicated and informed audience of eye care professionals.

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Latest news

I.a. Eyeworks - Spring/Summer 2017 Collection Debuts at Optrafair

Faithful to its creed, the Spring/Summer 2017 collection by l.a.Eyeworks is a multi-faceted platform for celebrating a diverse landscape of faces. The far-reaching collection, designed in Los Angeles by Barbara McReynolds and Gai Gherardi, features ten new models in the l.a.Eyeworks collection and four in the Fiction family of frame designs.

Change gear, upgrade your model or cycle into the sunset?

Myers La Roche TMR are hosting a cycling challenge at Optrafair this weekend to raise funds for the Pituitary Foundation, in tandem with encouraging independent practice owners to consider the whether the model they currently run is truly sustainable for a successful and profitable optical practice in 2017.

Shamir launches their Challenge Us campaign at Optrafair 2017!

Shamir Optical Industry, established in 1972, encapsulates 3 paramount beliefs: providing great service and support, producing supreme quality products and implementing great value for money with some of the most competitive prices on the market. These three factors, encapsulated into one redefining lens, ensures the Recreation of Perfect Vision for any individual regardless of lifestyle, age or prescription.

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