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OPTRAFAIR | 14 - 16 APRIL 2018 | BIRMINGHAM NEC | THE UK'S FLAGSHIP EVENT SINCE 1978
Uniting the optical profession for 40 years
Optrafair brings together the entire optical profession. For four decades the entire community of practitioners, suppliers and educators have chosen Optrafair to help eye care professionals expand their knowledge through CET, explore ground-breaking new products and services and develop their businesses.
Optrafair 2017 saw in a brand-new era for the event, revitalised, vibrant and full of energy. Optrafair 2018 will take this to the next level. Brimming with new exhibitors, features and exclusive content you will not find at any other UK show.
Join us in Birmingham for a celebration of optics, and our 40th anniversary. See you there!
Register now Book a stand
“The event has been very well-organised, and from an exhibitor’s point of view it’s good marketing. I’ve seen good communications out in trade journals as well as online and email communication. This is well received because it’s all about having as many of our optical professionals here at the exhibitions like this. Manufacturers like ourselves can talk about innovation, products and partnerships.”Randeep Gill, Commercial Director, Essilor
"There is no doubt that Optrafair was elevated to a whole new level this year and the expert attention to detail by our show partners resulted in an event that was simply stunning. Planning has already started on Optrafair 2017 where we shall be celebrating the FMO’s Centenary in style and in good company within the greatest and best supported optical event of the year"FMO past chairman Barry Dibble
"We are delighted with the success of our participation at Optrafair. We love seeing friendly faces and we were especially proud to be showcasing our beautiful new ‘Shop-In-Shop’ units which were being snapped up like hot cakes by our customers!”. Silhouette UK is celebrating record sales at Optrafair this year with sales figures from 2015 almost doubled."David Chalmers, Managing Director, Silhouette UK
“It’s been a good day, we had some good customers coming. The timing of the show is very good because we just launched our new spring/summer collection. A lot of customers have not had a chance to see this, so the timing of the fair is perfect to showcase our spring/summer collection, which were all on show at our stall complete with a double decker London bus. The response to the new collection has been very good, there is always a big pressure when you launch a new collection because you’re never quite sure of the reaction from customers.”Robert William Morris, founder and creator, William Morris
"This year’s Optrafair was by far our best to date – and we’ve been exhibiting at the show for over 30 years. It was an incredibly successful show for us, the busiest we’ve ever been. We did exceptional levels of business and demand was so high that we found significant crowds queueing to speak to our team."Peter Beaumont, Managing Director, Dunelm Optical
"It was fantastic to meet with our members and to find out how FODO can continue to help them. We also talked to hundreds of small business owners and individual practitioners who wanted to find out more about the membership and insurance services we offer."David Hewlett, Chief Executive, FODO
“The amount of people there are around is incredible, the CET lectures going on are brilliant. I think all sounds appeared to be full of people mingling around and buying or looking at technologies, software, lenses and frames”Kirit Patel, Optometrist, Radlett, Hertfordshire